Our story
Redesign for Love.
Every new life deserves a world made just for them. We're here to make that world a little better.
Who we are
A brand started by a designer, for parents.
Bc Babycare was founded by a designer who wanted to make the everyday things of parenthood work better. We go back to basics, question anything that doesn't make sense, and rebuild it with the real needs of babies and parents in mind.
From nappies and wipes to feeding, carriers and play, every product is shaped with the care you'd give your own child. We're not just a baby brand. We want to be a trusted companion through every precious moment.
From sketch to your home
Every product starts as a sketch
Step 1 · DesignDrawn in our design studio
Our designers start from a real parenting problem, then sketch, prototype and test it with families.
Step 2 · Real-life testingTried in real situations
We simulate how each product is actually used, so it works properly before it reaches you.
Step 3 · Safety & durabilityTested for safety and to last
Skin testing for towels, material safety testing for cups, and lifecycle testing for heat and humidity.
Figures are for the Babycare group worldwide.
Connected to the world
Made with materials from world-class partners
What we believe
Better for babies, kinder to the planet
Made to last
We design durable products so less ends up in landfill, and we avoid overproduction.
Less packaging
We keep packaging minimal and easy to recycle.
Cruelty-free
No animal testing in product development.
- Red Dot winner
- Global sustainable sourcing
- Medical-grade manufacturing
- Co-developed with paediatricians
Bc Babycare
Made for every little moment
From the first nappy change to the first steps, we design every product to make the everyday with your little one a little easier, and a little softer.